GTM Execution

First 10 customers, runbook

BUILDER: render gtm_operator.gtm_summary here (3-5 sentence distillation: who the first customers are, what offer they receive, what proves we should keep building).

1. Positioning

BUILDER: render gtm_operator.sections.positioning; full content in GTM-EXECUTION.md §Positioning.

2. ICP

BUILDER: render the ICP table from GTM-EXECUTION.md §ICP (columns: Attribute / Target).

3. Buyer persona

BUILDER: render gtm_operator.sections.buyer_persona (narrative paragraph).

4. Trigger events

BUILDER: render bullets from GTM-EXECUTION.md §Trigger events (5-8 concrete external events).

5. Lead sources

BUILDER: render the lead-sources table (columns: Source / How to use). Must cover all three channel types: direct outbound, partner, inbound.

6. First 100 lead list strategy

BUILDER: render gtm_operator.sections.first_100_strategy.

7. Cold call script

BUILDER: paste fenced cold-call script from GTM-EXECUTION.md §Cold call script.

8. Cold email script

BUILDER: paste fenced cold-email script (subject + body + CTA).

9. LinkedIn / trade forum script

BUILDER: paste channel-native LinkedIn or trade-forum script.

10. Partnership outreach script

BUILDER: paste partnership outreach script (CPA / supplier / association / integrator).

11. Discovery questions

BUILDER: render numbered list of 8-12 discovery questions.

12. Objection handling

BUILDER: render the objection-handling table (columns: Objection / Response).

13. Offer test (concierge MVP)

BUILDER: render gtm_operator.concierge_offer + full offer description from GTM-EXECUTION.md §Offer test.

14. Pricing test

BUILDER: render the pricing-test table (at least 3 tiers with rationale).

15. Landing page CTA test

BUILDER: render the 3 CTA variants + the hypothesis each tests.

16. Design partner criteria

BUILDER: render bulleted must-haves (logo right, feedback cadence, paid/unpaid, exclusivity, sunset).

17. First customer conversion process

BUILDER: render the 12-stage CRM scaffold from GTM-EXECUTION.md §First customer conversion process.

18. 30 / 60 / 90 day goals + kill criteria

BUILDER: render three short paragraphs (30 / 60 / 90 day numeric targets) plus a final paragraph listing the kill criteria.